A new stop along the Hell’s Kitchen craft-beer focused NYC pub crawl, New York Beer Company is a must visit.  Very spacious, New York Beer Company offers a large bar area as well as two sections for seating.  The beer taps number around 30 and experience frequent rotation.  The offerings consist of a mix of New York regional craft brews and a few from other parts of the U.S.  Another 30 or so beers available by the bottle.  Pub Crawl NYC did not get to try to the food while there, but the menu looked promising.  The gimmick at this place is that select tap beer prices move up or down during the day based on supply/demand.  For instance, if 10 Sam Adams Boston Lagers were ordered within a certain period of time, the price of Sam Adams would rise $0.25.  The prices fluctuate at three-minute time intervals and television monitors allow you to see intra-day price movements.  New York Beer Company is another recently-opened spot that is definitely worth a visit (or three!).